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Our Story
Born underground. Made to move.
From the Dance Floors of
Amsterdam.
The year was 1999. Electronic music was exploding across Europe, and the super-clubs of the Netherlands were packing thousands of revelers into sweltering warehouses. Hank Sweep, a leading music festival promoter in the Dutch scene, watched the crowd and saw a glaring inefficiency.
Bartenders were bogged down making labor-intensive, time-consuming drinks. The crowd was hot, thirsty, and demanding refreshing cocktails. Existing "frozen" solutions were weak, sugary, and melted into a mess within minutes. Above all, they required massive, commercial ice making machines that venues couldn't support.
Hank partnered with local university chemists for the formulations and engineers for the sachet to solve a complex chemical equation: How do you freeze alcohol into a solid, perfectly textured state with consistency and scale. At the time, no one had ever imagined it in a way that works at scale and without highly specialized industrial freezing systems.
Frozen cocktails are broken.
The Meltdown
Blender slushees separate immediately. The alcohol sinks, the watery ice floats, resulting in an inconsistent ABV and a ruined flavor profile.
The Efficiency Killer
Loud blenders ruin venue ambiance and drastically slow down bartender service times. Making a frozen drink manually takes 3x longer than pulling a beer.
The Cold Chain Trap
Competitors require freezer trucks, massive cold storage warehouses, and limited retail placement inside commercial freezers. It limits scale entirely.
We fixed it.
Precisely Formulated Strength
Exactly measured. Consistently crafted. Every sachet delivers a bold, full-flavor cocktail experience.
Effortless Enjoyment
Zero prep required. Freeze, tear the top, and push. It takes a bartender 3 seconds to hand a customer a premium cocktail.
Scalable Logistics
Shelf-stable at room temperature. We ship globally without the need for freezer trucks, dramatically reducing costs and expanding our reach.
Sustainable Packaging
Our sachet uses approximately 90% less plastic than the heavy, rigid single-serve cups typically sold alongside other ready-to-drink options.
Brains Behind the Freeze.
Marcos V. Martinez
Founder & CEO
Former Wall Street Government Securities Trader and Banking Entrepreneur in MBS and Debt; acquired all outstanding equity in Freaky Ice and restructured the company for explosive scale potential.
Hank Sweep
COO & Original Inventor
Original visionary who scaled Freaky Ice across 23 EU countries by mastering economies of scale; he brings deep operational mastery in high-volume production and global supply chain optimization.
Josh Beechraft
Technology & Digital Strategy Advisor
Seasoned technology and digital strategy leader in building and scaling online platforms, e-commerce. social media growth and data-driven customer acquisition.
Matthew Benedetto
SVP, North American Sales & Strategy
Matt brings a strong track record of leading large-scale sales organizations, including building the founder’s former company’s national sales organization and helping drive substantial growth.
Sara Khalfin
EVP, Global Supply Chain & Operations
Drawing on over a decade of global logistics experience, Sara brings deep expertise in international freight coordination, product movement, and domestic distribution.